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Medienmitteilungen 08. Juli 2026 Der neue Marktleiter Frankreich heisst Batiste Pilet
Der erfahrene Touristiker wechselt ST-intern von Singapur nach Paris.
Mehr erfahren über Der neue Marktleiter Frankreich heisst Batiste Pilet
News & Trends Business Intelligence 01. Juli 2026 Overnights 2025 in Switzerland – Travel Better
Overnight stays by region and market reveal distinct demand patterns that can be leveraged to steer guest demand and strengthen year-round tourism. Steer guest demand The chart shows how regions can be leveraged to steer guest demand in certain months Regions Year-round-tourism The charts show, which markets are ideal to strengthen year-round-tourism. European markets – Key takeaways Overseas […]
Mehr erfahren über Overnights 2025 in Switzerland – Travel Better
News & Trends Business Intelligence 01. Juli 2026 Overnights 2025 in Switzerland – by zones & regions
Tourism zones & regions Mountain regions attracted the most visitors, capturing 41% of all overnights, followed by big cities (31%), small cities (15%), and the countryside (13%). The top five tourism regions by overnight volume were Zurich Region (17%), Bern Region (14%), Grisons (13%), Valais (10%), and Lucerne – Lake Lucerne Region (10%). Zurich Region alone generated over 7.5 million overnights. The top five places […]
Mehr erfahren über Overnights 2025 in Switzerland – by zones & regions
News & Trends Business Intelligence 01. Juli 2026 Overnights 2025 in Switzerland – by source markets
In 2025, Switzerland recorded 43’930’146 overnights across hotel and health establishments, with 22’173’712 arrivals. The average length of stay was 2.0 days and the gross room occupancy rate reached 51.1%. Peak months for overnight stays were August and July, while November was the lowest. Market Shares by Market of Origin Nearly half of all hotel overnights in Switzerland were generated by domestic travelers, while […]
Mehr erfahren über Overnights 2025 in Switzerland – by source markets
Medienmitteilungen 29. Juni 2026 Schweiz Tourismus wählt Claudio Zemp zum neuen Marktleiter Deutschland
Der bisherige Marktgruppenleiter Americas übernimmt neu die Führung im wichtigsten Auslandsmarkt von Schweiz Tourismus.
Mehr erfahren über Schweiz Tourismus wählt Claudio Zemp zum neuen Marktleiter Deutschland

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