Switzerland Tourism, together with Swiss International Air Lines, Swiss Travel System and the host destination Zermatt – Matterhorn are pleased to invite you to the 4th edition of the Switzerland Travel Mart – Snow Edition (STMS), taking place from January 17-21, 2021 in Zermatt.
General information
The STMS is Switzerland’s most important incoming winter travel trade show, providing a professional platform to showcase the entire range of winter tourism products, offers and services in Switzerland. In two days, 120 international buyers from over 30 countries meet 120 Swiss suppliers on 20-minute pre-scheduled business appointments.
Registration STMS 2021
Together with our partners, Switzerland Tourism is entirely engaged in supporting the tourism industry in this period of global health crisis. For us, believing in tourism means striving to provide a concrete gathering point for travel trade professionals, help international buyers and Swiss sellers meet the right people, offer physical, tangible platforms and real contracting opportunities for winter travel specialists to sell the Swiss product in markets around the world.
Nonetheless, in face of the constant uncertainties concerning travel and tourism on this upcoming winter season, it is prudently paramount to rethink a physical concept and contemplate a virtual strategy. Switzerland Tourism is hence in parallel working on the implementation of a virtual appointment system which will equally enable the international travel industry to connect with Swiss winter destinations and their service providers, should a physical event version be proven unfeasible.
Therefore, as of today, the registration platform for the STMS 2021 is officially open, in view of a physical event taking place as originally planned. On a side basis and together with our partners, we will closely monitor the situation, and, by October 28, 2020, a final decision will be communicated to all involved parties whether STMS goes physical (as we all hope for) or virtual due to travel restrictions.
Interested in participating? Contact us at stm@switzerland.com
Participation fee for Swiss Partners
Physical event: STMS
Table price
CHF 4’000.- (excl. VAT)
- Only 1 person can be booked per table
- Price includes opening/closing event, two-day workshop, host destination evening and business appointments
Digital event: e-STMS
Shall the STMS not happen as planned, a digital STMS edition (e-STMS) will take place instead. This platform will enable buyers and suppliers to meet on virtual one-to-one appointments, driven by a tried and tested appointment matching system.
Participation fee
CHF 1’000.- (exckl. VAT)
- Only 1 person can be booked per registration link
- Includes a full day of online B2B meetings with a personalised agenda
- Digital event will only take place if the physical event cannot be implemented.
Program STMS
| Sunday, January 17 | Opening ceremony and a get-together |
| Monday, January 18 | Workshop day 1 & host destination evening |
| Tuesday, January 19 | Workshop day 2 & closing ceremony |
| Wednesday, January 20 | Day of Adventure (buyers only) |
| Thursday, January 21 | Departure for Post-Convention Tours (January 21-23) |
Shall the STMS not happen as planned, a digital STMS edition (e-STMS) will take place on the same date instead. This platform will enable buyers and suppliers to meet on virtual one-to-one appointments, driven by a tried and tested appointment matching system.
Post-Convention Tours
Every supplier has the opportunity to offer a Post-Convention Tour to all buyers. Please contact us for further information: stm@switzerland.com
Get inspired.
STMS 2018, Gstaad
Find here the program and pictures of STMS 2018 in Gstaad.
Event pictures STMS 2018
On the following link you will find the pictures of the STMS 2020: Switzerland Tourism – Flickr Account
STMS18 – Workshop – Huus Gstaad 
STMS18 – Workshop – Huus Gstaad 
STMS18 – Workshop – Huus Gstaad 
STMS18 – Workshop – Huus Gstaad 
STMS18 – Closing – Schreinerei 
STMS18 – Team
Contact
Vivienne Hosennen (-Bauer)
Project Manager STM & STMS
Switzerland Tourism
Morgartenstrasse 5a
8004 Zürich
Telefon: +41 (0)44 288 12 24
Email: vivienne.hosennen@switzerland.com