The next Switzerland Travel Mart – Snow Edition will take place in Zermatt – Matterhorn from January 17 – 21, 2021.

General information
The Switzerland Travel Mart – Snow Edition (STMS) is Switzerland’s most important incoming winter travel trade show and provides a professional platform to show-case the entire range of winter tourism products and services in Switzerland. Switzerland Tourism – in cooperation with Swiss International Air Lines, Swiss Travel System and the host destination Zermatt – Matterhorn – look forward to welcome you again!

Registration STMS 2021
Further details about the STMS will follow with the first communication in summer 2020.


Sunday, January 17Opening ceremony and a get-together
Monday, January 18Workshop day 1 & host destination evening
Tuesday, January 19Workshop day 2 & closing ceremony
Wednesday, January 20Day of Adventure (buyers only)
Thursday, January 21Departure for Post-Convention Tours (January 21-23)

Post-Convention Tours
Every supplier has the opportunity to offer a Post-Convention Tour to all buyers.

Get inspired.
STMS 2018, Gstaad

Find here the program and pictures of STMS 2018 in Gstaad.

Event pictures STMS 2018
On the following link you will find the pictures of the STMS 2020: Switzerland Tourism – Flickr Account


Vivienne Hosennen (-Bauer)
Project Manager STM & STMS
Switzerland Tourism
Morgartenstrasse 5a
8004 Zürich

Telefon: +41 (0)44 288 12 24