Switzerland Tourism, together with Swiss International Air Lines and Swiss Travel System are pleased to invite you to the first virtual Switzerland Travel Mart – Snow Edition (STMS), taking place from January 18 to 19, 2021.

General information

The STMS is Switzerland’s most important incoming winter travel trade show, providing a professional platform to showcase the entire range of winter tourism products, offers and services in Switzerland. In two days, 120 international buyers from over 30 countries meet 120 Swiss suppliers on 15-minute pre-scheduled business appointments.

Registration STMS 2021

The travel restrictions caused by the pandemic are changing tourism, adding new dimensions to the sector and demanding an even stronger reaction from the entire travel industry. In these uncertain times, it is of paramount importance to stay connected with our trade partners from around the world, to gain new partners for the future and to envision the tourism business of tomorrow.

At the same time, the health and safety of our partners is at the forefront of our planning. In this sense, we are pleased to inform that the next Switzerland Travel Mart – Snow Edition (STMS) takes place on a virtual platform

We are therefore extending the supplier registration deadline to Thursday, November 12.

By working together, we can help mitigate the impact of the crisis, overcome the challenges and get business growing again.

Interested in participating? Contact us at stm@switzerland.com

Familiarization trips

If travel restrictions allow, we make it possible for every buyer to take a FamTrip to Switzerland. For this purpose, the destinations will be written to individually. Please contact us for further information: stm@switzerland.com

Registration fee for Swiss Partners

  • CHF 1’000.- (excl. VAT)
  • Only 1 person can be booked per registration link
  • Includes two full days of online B2B meetings with a personalised agenda

Get inspired.
STMS 2018, Gstaad

Find here the program and pictures of STMS 2018 in Gstaad.

Event pictures STMS 2018
On the following link you will find the pictures of the STMS 2020: Switzerland Tourism – Flickr Account


Vivienne Hosennen (-Bauer)
Project Manager STM & STMS
Switzerland Tourism
Morgartenstrasse 5a
8004 Zürich

Telefon: +41 (0)44 288 12 24
Email: vivienne.hosennen@switzerland.com