The next Switzerland Travel Mart Winter Edition will take place on 14 – 18 January 2024 in Villars-sur-Ollon.

General information

The Switzerland Travel Mart (STM) Winter Edition is an incoming trade fair and professional platform for presenting Switzerland’s entire tourism offering. In two days, 120 international buyers from selected markets meet with 120 Swiss suppliers for 15-minute, pre-arranged meetings.

What’s new?

Formerly known as Switzerland Travel Mart – Snow Edition (STMS), the new edition «STM Winter Edition» no longer focuses exclusively on winter offerings. Although the event takes place in winter and in a winter destination, generic Switzerland is sold.


Sunday, 14 January 2024– Arrival
– Opening, get-together and dinner
Monday, 15 January 2024– Day of Adventure
Winter experience for buyers and suppliers
Tuesday, 16 January 2024– Workshop Day 1
– Destination Evening
Wednesday, 17 January 2024– Workshop Day 2
– Closing, dinner and farewell
Thursday, 18 January 2024– Departure

Pre-Convention Tours

All destinations have the opportunity to offer a pre-convention tour to STM Winter buyers. The dates of the tours will be communicated shortly.

Get inspired.
STMS 2023, Zermatt – Matterhorn.

Find here the program and pictures of the Switzerland Travel Mart – Snow Edition 2023 in Zermatt – Matterhorn.

Program STMS 2023

Event pictures STMS 2023

A few impressions

STMS 2021, virtual.

The STMS goes virtual for the first time.
Around 180 international buyers from more than 25 countries met 130 Swiss suppliers. During two days of 17 hours per day, 4’167 meetings were held with the aim to reconnect the travel trade world to Switzerland again.

A few impressions