In addition to the Personas for Leisure tourism, SCIB has developed Personas for Business tourism, in order to further strengthen Switzerland’s positioning as a premier location for business events. The goal is to significantly increase access to the initiators and organizers of business events through digital channels. 

Member access

To get access to all Persona Frameworks, SCIB members can request the password via

Meet the Personas

Alex – The Growth Strategist

Alex is focused on the business goals and is career minded. Events are for him a way of generating new business opportunities.  

Bobby – The Network Ace

Bobby believes in strong relationships being a key business driver. Most important to him is that event attendees have a great experience. 

Charlie – The Win-Win Creator

Charlie’s deep motivation is to foster other people growth and strengthen collaboration. She is pragmatic by ensuring sponsor and attendees are satisfied and budget is under control.

If you are not a member yet, you can find further information here:  become a SCIB member