As part of the Recovery Program, Switzerland Tourism is organizing an extraordinary event in Crans-Montana in September 2020: the Switzerland Travel Mart – Autumn Edition (STMA).

General information
The STMA replaces a series of trade activities originally planned for the second half of 2020 and aims to bundle numerous individual partner investments into one single major business activity. The STMA targets international key accounts which are invited to experience Switzerland in its full autumn beauty. The message is one: Switzerland is open! Holiday experiences, tourist offerings and travel services can be easily booked. Together, we will show our guests that Switzerland has lost none of its attractiveness and beauty even after the crisis.

Invited markets & buyers
Since June 22, events and gatherings for up to 1000 people are once again permited. However, contact tracing must be possible at all times. Switzerland Tourism as event organiser must ensure that the maximum number of people that may need to be contacted does not exceed 300. Further information can be found here.

This means that – in addition to the 130 Swiss partners already registered – we will also invite 130 buyers from Europe and the Gulf States (GCC). Buyers from the long-haul markets will be considered again at the STMS in Zermatt in January 2021 and at the STM in Interlaken in October 2021. 

Table price and setup
CHF 3’500.– (excl. VAT) per person and per table

  • Up to 1 person can be booked per table i.e. 1 supplier and 1 buyer
  • Each participant has his/her own appointment set
  • Includes opening event, host destination evening, 2 workshop days, business appointments and closing event

Registration STMA 2020
Interested? Contact us at


Sunday, September 13Opening ceremony and get-together
Monday, September 14Workshop day 1 & host destination evening
Tuesday, September 15Workshop day 2 & closing ceremony
Wednesday, September 16Departure for Post-Convention Tours (September 16-18)

Post-Convention Tours
Every supplier has the opportunity to offer a Post-Convention Tour to all buyers.


Vivienne Hosennen (-Bauer)
Project Manager STM & STMS
Switzerland Tourism
Morgartenstrasse 5a
8004 Zürich

Telefon: +41 (0)44 288 12 24