The next Switzerland Travel Mart will take place from September 11 – 14, 2023 in the destination of Geneva. Together with our partners Swiss International Air Lines and Swiss Travel System we look forward to welcoming you again!

General information
The Switzerland Travel Mart (STM) is Switzerland’s most important incoming travel trade show and provides a professional platform to showcase the entire range of tourism products and services in Switzerland. The event is an exclusive networking platform addressing buyers and suppliers from the travel trade. During two days, a selection of 400 international travel advisors from selected markets and 300 travel industry providers meet on 20-minute pre-scheduled business appointments.

Registration fee
Table price
CHF 7’400.- (excl. VAT)

  • Up to 2 persons can be booked per table (subject to change and depending on the current measures of the FOPH)
  • Each participant has his/her own appointment set
  • Price includes opening/closing event, two-day workshop and host destination evening

Registration STM 2023
You can register for the STM starting in May. If you are interested in participating in the STM or in case of any question, please contact


Saturday, September 9Arrival in Switzerland and Pre-Convention Tours
Sunday, September 10Pre-Convention Tours all day / individual program in Geneva
Monday, September 11Arrival & Destination Day at Geneva
Opening Ceremony
Tuesday, September 12Workshop Day 1
Host destination evening
Wednesday, September 13Workshop Day 2
Closing ceremony
September 14
Post-Convention Tour Jungfrau-Region or individual departure
September 14
Post-Convention Tour Jungfrau-Region
September 15
individual departure

Post-Convention Tours

Different Pre-Convention Tours await our guests with a tailored program especially designed for the most refined demands, showcasing the excellence of Swiss hospitality with a charming blend of cities and mountain regions.

All suppliers have the possibility to offer a Pre-Convention Tour to the STM buyers. The tours take place from Saturday, September 9 until Monday, September 11, 2023. Please note that Buyers need to arrive in Geneva on Monday morning.

Get inspired.
STM 2021, Interlaken

Event pictures STM 2021
On the following link you will find the pictures of the STM 2021: Switzerland Tourism – Flickr Account


Olivia Krattinger
Project Manager STM
Switzerland Tourism
Morgartenstrasse 5a
8004 Zürich

Telefon: +41 44 288 12 90