The next Switzerland Travel Mart (STM) will take place in Interlaken from October 10 – 14, 2021. Together with our partners Swiss Travel System, Swiss International Air Lines and Interlaken Tourism, we look forward to welcoming you again!

General information
The STM is Switzerland’s most important incoming travel trade show and provides a professional platform to showcase the entire range of tourism products and services in Switzerland. In two days, around 450 international buyers from over 50 countries and 300 Swiss suppliers meet on 20-minute pre-scheduled business appointments. The participation of specific markets depends on the current pandemic situation.

Supplier registration fee
CHF 7’000.- (excl VAT) per table

  • Up to 2 persons can be booked per table (subject to change and depending on the current measures of the FOPH)
  • Each participant has his/her own appointment set and will be able to book his/her own meetings
  • Price includes opening/closing event, two-day workshop, host destination evening, business appointments and excursion to the Jungfraujoch
  • Details of the table set-up will be defined at a later date

Additional pass
CHF 2’000.- (excl. VAT)

  • Includes opening/closing event, two-day workshop, host destination evening
  • Important: additional pass holders are not entitled to any business appointments
  • Only companies which are registered as suppliers can purchase it for additional company participants

Post-Convention Tours
Every supplier has the opportunity to offer a Post-Convention Tour to all buyers.

Registration STM 2021
Interested in participating? Contact us via Deadline for registration is July 9, 2021.


Sunday, October 10Opening ceremony and get-together
Monday, October 11Workshop day 1 & host destination evening
Tuesday, October 12Workshop day 2 & closing ceremony
Wednesday, October 13Jungfraujoch – Top of Europe Excursion
Registration also possible for suppliers
Thursday, October 14Departure for Post-Convention Tours (October 14-16)

Get inspired.
STM 2019, Lucerne – Lake Lucerne Region

Find here the program and pictures of STM 2019 in Lucerne

Event pictures STM 2019
On the following link you will find the pictures of the Switzerland Travel Mart 2019: Switzerland Tourism – Flickr Account


Vivienne Hosennen (-Bauer)
Project Manager STMs
Switzerland Tourism
Morgartenstrasse 5a
8004 Zürich

Telefon: +41 (0)44 288 12 24