In 2025, Switzerland recorded 43’930’146 overnights across hotel and health establishments, with 22’173’712 arrivals. The average length of stay was 2.0 days and the gross room occupancy rate reached 51.1%. Peak months for overnight stays were August and July, while November was the lowest.
Market Shares by Market of Origin
Nearly half of all hotel overnights in Switzerland were generated by domestic travelers, while international guests accounted for the remaining 52% — split between European and overseas markets. All three segments showed growth compared to 2024.
- Switzerland (domestic): 21’146’966 overnights (+1.4% vs. 2024)
- Other Europe (excl. Switzerland): 12’711’888 overnights (+3.9% vs. 2024)
- Overseas: 10’071’292 overnights (+3.4% vs. 2024)
Top 10 Foreign Markets
Among foreign markets, Germany is the number-one market, generating 3.9 million overnights, followed closely by the United States at 3.7 million. Rounding out the top ten are the United Kingdom & Ireland, France, BeNeLux, Greater China, Italy, GCC states, Spain & Portugal, and India.
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