Terms and Conditions of Participation & General Information
- Accommodation partners of Switzerland Tourism
- Places are limited – first come, first served. Switzerland Tourism must ensure that there is a balanced national and geographical distribution (language regions)
- Prices are exclusive of VAT
Market activities
Sales Manuals 2027
Sales manuals are an established B2B format used by Switzerland Tourism and are distributed specifically to key trade contacts in the respective markets – either in print and online or exclusively in digital format, depending on the market. They form the central working tool for our local trade departments and are the reference brochure for marketing within the tourism distribution sector. Thanks to the network built up over many years and actively maintained by our local teams, participating hotels benefit from a strong, direct presence amongst the relevant partners – a clear competitive advantage over conventional hotel or PR agencies in Switzerland.
| Market/Name | Information | Costs | Deadline | Registration |
| UK „The Alphorn“ | – Print distribution via Travel Weekly (14,500 copies) and Aspire Magazine (7,500 copies) – Digital promotion and integration into webinars and newsletters – Reach of 25,000 travel advisers, plus a further 1,000 or so contacts via sales calls, events and conferences – Launch in March 2027 Example Alphorn 2026/27 | CHF 1’300 | 10. January 2027 | Sales Manual UK Registration |
| Germany & Austria | – Distribution to 8,000 tour operators and travel advisers in Germany and Austria – Digital integration into the monthly ST newsletter, reaching around 2,000 contacts, and into ST webinars with around 300 participants per annum – Inclusion in all follow-up emails following FamTrips and events organised by ST and third-party partners, generating around 1,200 qualified interactions – Reach of 7,456 visits and 22,279 views Example Deutschland Sales Guide 2026 | CHF 1’000 | Flexible timing, as it is available online | Sales Manual Germany & Austria Registration |
| India | – Integration into ST training sessions in 7 cities and at ST trade events such as sales calls and STE – Digital integration in the ST newsletter, which reaches 25,000 contacts, and in ST webinars – Total reach of around 30,000 travel agents – Launch in November 2027 Example Swisspiration Magazine 2025/26 | CHF 750 | 31. July 2027 | Sales Manual India Registration |
| Brazil | – Print distribution at ILTM Latin America, STE Brazil and at ST events, sales calls and training sessions, totalling 500 copies – Digital distribution via the ST newsletter, Trade Corner, follow-up emails and other channels, drawing on a database of 26,000 contacts – Total reach of 500 printed copies and 26,000 online contacts – Launch in May 2027 Example Brazil Sales Manual 2026/27 | CHF 950 | 31. October 2026 | Sales Manual Brazil Registration |
| USA „Yodel“ | – Print distribution to 40,000 travel advisers, as well as at all ST trade events and selected third-party trade events in the USA and Canada – Digital integration in the ST newsletter via online banners, in ST webinars attended by around 300 travel advisers, and via other digital channels – Total reach of around 1.2 million impressions plus 40,000 print contacts – Distribution from spring 2027 Example Yodel 2026/27 | CHF 1’500 | 31. October 2026 | Sales Manual USA Registration |
Digital Marketing 2027
| Market/Name | Information | Costs | Deadline | Registration |
| GCC | – Integrated social media campaign (paid) and advertising on Switzerland Tourism’s GCC channels (owned) in Arabic – Reach of approx. 1 million via META – Focus after Ramadan/spring Example Digital Marketing GCC 2025 | CHF 2’000 | 31. December 2026 | Digital Marketing GCC Registration |
| Brazil | E-newsletter for luxury accommodation Available exclusively to 5-star hotels Highly regarded and in great demand in the Brazilian travel market One issue is sent once a month to 1,500 selected top contacts in the Brazilian luxury travel sector. Excellent average open rate of over 30 per cent – even higher for exclusive newsletters Additional distribution via WhatsApp to key travel agents and corporate travel clients The content is produced in Portuguese and individually tailored to the hotel in collaboration with the ST Brazil team | CHF 950 | 31. December 2026 | Digital Marketing Brazil Registration |
Destination Wedding Packages 2027
| Market/Name | Information | Costs | Deadline | Registation |
| Destination Weddings Tier 1 (multiple markets) | Online visibility on S.com/weddings, featuring text, photos, video clips, as well as the venue’s address and contact details. Presentation of the wedding venue, including classification under a suitable category, e.g. ‘Exclusive Hotel Hire’. 167,000 web sessions in 2025; 35 per cent of these originated from the Swiss market, followed by India, the GCC states and the USA. | CHF 1’900 | 30. September 2026 | Destination Wedding Packages Registration |
| Destination Weddings Tier 2 (multiple markets) | All services included in Tier 1 1 wedding blog post, including translation of the content into four languages (EN, DE, FR, IT) on S.com/weddings. Instagram: 3 feed posts in carousel format. Digital communication: Distribution via the B2B e-newsletter to a database of 1,350 contacts. | CHF 3’900 | 30. September 2026 | Destination Wedding Packages Registration |
| Destination Weddings Tier 3 (multiple markets, with a particular focus on the US and luxury markets) | All services from Tier 1 & 2 Key Account Management & Sales Support Key Media Management & Marketing Support | CHF 6’900 | 30. September 2026 | Destination Wedding Packages Registration |
| Destination Weddings Round Table Event on 31 March and 1 April 2027 (Venue to be announced) | Tier 3 hotels will be given priority access to the event at a discounted rate. 30 Swiss wedding planners with a proven track record in destination weddings and luxury events will be invited to the event. Previous editions: Villars 2026, Ascona 2025, Montreux 2024 and Zürich 2023. | Participation fee: CHF 3,000 per partner, excluding travel and accommodation costs. (Special terms for Tier 3 hotel partners: CHF 2,500 per partner, as well as priority consideration for event participation.) | 30. September 2026 | Destination Wedding Packages Registration |
You can find more details and information about our destination wedding packages here.
If you have any further questions, please contact Regina Lai by email at
Other offers
Switzerland Travel Mart
You can find the Switzerland Travel Mart’s upcoming events in Switzerland here.
If you are interested in taking part in one of the STM events, please feel free to get in touch using the contact details below.
Contact:
Schweiz Tourismus
Live Communication
Morgartenstrasse 5a
8004 Zürich
Markt Schweiz Cooperations
If you are interested in collaborating with the Swiss market, please feel free to get in touch with the following contacts.
Contacts:
Nick Turnell
+41 44 288 12 44
nicolas.turnell@switzerland.com
Chantal Mayr
+41 44 288 12 39
chantal.mayr@switzerland.com