Market – UK / Ireland

Switzerland Tourism has been operating in the UK since 1893. With almost 1.7 million hotel overnights in 2023, the UK is Switzerland’s 3^rd most important foreign source market, and 2^nd most important in Europe. Hereafter you find the most important market information.

Directory

1. Know the basics
2. Bi-monthly market update
3. Localized annual plan 2024

Know the basics

Address	Switzerland Tourism 20 Red Lion Street London, WC1R 4PQ
Market Manager	Alex Herrmann, Director UK&Ireland, Head Europe West
Contact	alex.herrmann@switzerland.com LinkedIn

Meet the Team

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The eleven team members of the UK team work in Central London.

Media & Communications

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	Fran Lambert, Head of Media & Communications
Contact	fran.lambert@switzerland.com LinkedIn

	Selina Staeger, Media & Communications Project Manager
Contact	selina.staeger@switzerland.com LinkedIn

	Isaline Taillard, Trainee Media & Communications / Marketing
Contact	isaline.taillard@switzerland.com LinkedIn

Trade

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	Evelyn Teixeira, Head of Trade
Contact	evelyn.teixeira@switzerland.com LinkedIn

	Raphaela Hunziker, Trainee Trade
Contact	raphaela.hunziker@switzerland.com LinkedIn

Campaigning and Activations

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	Simon Henwood, Manager Marketing Active and Outdoor
Contact	simon.henwood@switzerland.com LinkedIn

	Myriam Ziesack, Manager Marketing Cities, Hotels and Luxury
Contact	myriam.ziesack@switzerland.com LinkedIn

SCIB

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	Caroline Pidroni, Head of SCIB
Contact	caroline.pidroni@switzerland.com LinkedIn

	Valeria Knup, Trainee SCIB
Contact	valeria.knup@switzerland.com LinkedIn

Administration

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	Claudia Schoenbaechler, Head of Administration
Contact	claudia.schoenbaechler@switzerland.com LinkedIn

Market activities & reporting

Last updated: 17/06/2026 by CS

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