The next Switzerland Travel Mart – Luxury Edition will take place from September 04 – 06, 2022 in the destination of Gstaad. Together with our partners Swiss International Air Lines, Swiss Travel System, Swiss Deluxe Hotels and the Grand Tour of Switzerland we look forward to welcoming you again!

General information
The Switzerland Travel Mart – Luxury Edition (STML) is an exclusive networking platform addressing high-end buyers and suppliers from the luxury travel segment. During two days, a selection of 30 international luxury travel advisors from selected markets and 30 Swiss luxury hotel and travel industry providers meet on 20-minute pre-scheduled business appointments.

Registration STML 2022
If you are interested in participating in the STML, please contact 


CHF 5’500.- per person (excl. VAT)

  • Includes two days of workshop, F&B as well as networking events
  • Two overnight stays in one of the Gstaad 5* properties are also included in the price
  • Only one person per table and organisation allowed

Supplier tables

  • A total of approximately 30 supplier tables are available at the STML.
  • In order to guarantee the ratio with the buyers, each region has a given table allotment.
  • Tourism service providers in Switzerland offering luxury products are eligible to book tables at the STMS.
  • In case of overbooking, the STML organizers shall decide on admittance, with preference to ST members.


Sunday, September 04Arrival & Opening at Le Grand Bellevue & Park Gstaad
Monday, September 05Workshop Day 1 at Gstaad Palace
Activities in Gstaad
Gstaad evening: “Schön bisch hie obna”
Tuesday, September 06Workshop in the morning at Gstaad Palace
Farewell lunch at The Alpina Gstaad
Departure to Post-Convention destinations

En route along the Grand Tour of Switzerland

After the STML workshop, all buyers will have the chance to further explore Switzerland on an exciting road trip along the Grand Tour of Switzerland

With Gstaad as departing point, the Grand Tour will take our guests to their next post-convention destination into a journey of discoveries. Featuring the best of driving in Switzerland, private chauffeured transfers will offer the opportunity to travel through an incredible number of sights, mountain passes, UNESCO sites, lakes, waterfalls and alpine villages.

Swiss Deluxe Hotels

A fine selection of participating Swiss Deluxe Hotels will be integrated into the STML Post-Convention Tours. Our buyers will discover the charm, the atmosphere and the distinctiveness of top-class hotels. The Swiss Deluxe Hotels group unites 39 Swiss five-star establishments which offer luxury that is as hospitable as it is exclusive. Hospitality and tradition blend seamlessly with modern infrastructure and distinguished elegance. Inspiring architecture and refined design are complemented by personal service.

Post-Convention Tours

Following the Grand Tour experience, four different Post-Convention Tours await our guests with a tailored program especially designed for the most refined demands, showcasing the excellence of Swiss hospitality with a charming blend of cities and mountain regions.

The destinations as well as the 5* properties where our guest will stay (mostly Swiss Deluxe Hotels) are already defined.

Get inspired.
STML 2020, Bürgenstock, Lucerne – Lake Lucerne Region

Find here the program and pictures of STML 2020 at the Bürgenstock Resort. 

Event pictures STML 2020
On the following link you will find the pictures of the STML 2020: Switzerland Tourism – Flickr Account


Vivienne Hosennen (-Bauer)
Project Manager STM & STMS
Switzerland Tourism
Morgartenstrasse 5a
8004 Zürich

Telefon: +41 (0)44 288 12 24